With more than two decades of experience across banking, microfinance, fintech, SaaS, e‑commerce and retail, I partner with leadership teams to design winning sales strategies, develop high‑performing organisations and deliver measurable commercial results.
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Solving complex sales and commercial challenges
I work with CEOs, commercial directors and business development leaders to address:
Senior consultant and trainer across industries
Over a 20‑year career, I’ve driven commercial growth in banking, microfinance, fintech, SaaS, e‑commerce and retail. From restructuring sales networks and launching digital platforms to co‑founding a micro‑lending start‑up and designing embedded finance solutions, my experience spans the full spectrum of sales and commercial transformation. I hold an MBA in Marketing and degrees in Business Administration and Project Management.
End‑to‑end solutions for your commercial challenges
Comprehensive audit of your sales processes across all channels to identify strengths and improvement areas.
Optimise team structure, processes and tools to boost productivity and performance.
Define and implement successful launch and distribution plans for new products and services.
Realign your business model, product portfolio and processes to drive sustainable growth and digital adoption.
Develop the skills of your sales teams with workshops on consultative selling, negotiation and digital selling.
Coaching and training to inspire, motivate and manage high‑performing sales teams.
Experience across multiple sectors
I work with organisations across banking, non‑financial institutions and microfinance, fintech and crowdfunding, SaaS B2B/B2B2C, e‑commerce and digital platforms, embedded finance, HoReCa and workforce solutions. Understanding the specifics of each sector allows me to tailor solutions to your context.
Delivering measurable impact
A proven methodology
I follow a structured approach tailored to your context. Each engagement covers four phases:
Equip your teams to succeed
I offer programmes tailored to your needs: consultative and cross‑selling sales, negotiation and deal closing, digital selling and CRM adoption, leadership for sales managers, go‑to‑market bootcamps, commercial transformation masterclasses and partnership management.
Let’s discuss how I can help you optimise your sales channels, launch new products and transform your commercial model.
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